ALYSON KAYNE
DESIGN DIRECTOR
CHICAGO
FRONT END INNOVATION
The Client: L’Oréal, CeraVe
The Challenge: How to make a new product look like a natural addition to an existing well-known line
The Solve: The CeraVe team wanted to explore different ways to market their new Micellar Water product, so we researched ways to create unique options to sit with the competition on shelf. While the marketing team decided on how many products would be in the new line, those of us on the design team explored different color schemes, claims, and layouts, knowing there would be multiple variants being produced in multiple regions needing to be translated from English.
- Concepting
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Icon exploration
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Claim exploration
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Render creation