ALYSON KAYNE
DESIGN DIRECTOR
CHICAGO
DISNEY WIPES
The Client: Kimberly Clark, Huggies
The Challenge: Convey softness in a pattern that combines Disney assets and on-pack ingredient cues
The Solve: After being introduced to this new format of wipes, we knew we needed to differentiate our patterns from the main line of wipes products. These Nourish and Calm packs were elevated and higher priced, so it was important to keep the designs feeling as such. We provided the client with options of rigid flip-top packs that ranged from storytelling vignettes to simple silhouette patterns to see what would work for both the Huggies and Disney brands. We incorporated soft watercolor character art and icons from Disney Baby style guides in keeping with ingredient assets chosen for the outer carton designs.
- Pattern design
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Illustration
- Licensing