ALYSON KAYNE


DESIGN DIRECTOR
CHICAGO
BRANDING, PACKAGING, MARKETING


KERASILK HOLIDAY CAMPAIGN


The Client: KAO, Salon Division

The Challenge: Create a compelling, giftable line of haircare packs that caters to the viral social media “Get ready with me” trend while introducing Kerasilk’s new brand look, tone, and feel

The Solve: Through brainstorming around KAO’s holiday theme, we devised a packaging campaign inspired by self care. Each pack featured a unique soothing watercolor design that feels like art that the consumer could keep on their bathroom counter. The color palette was inspired by the pastel bottles and the watercolor formations were based on the theme of each pack. We also included a positive-affirmation message on the top panel for women to start their day on a meaningful note. 

This design system needed to work across cartons and belly bands and be adapted for both North America (English/French) and Australia/New Zealand (English only). 

    • Mood board concepting
    • Package design
    • Retouching
    • Multi-lingual adaptation
    • Production