ALYSON KAYNE
DESIGN DIRECTOR
CHICAGO
COOKIE REBRAND
The Client: Mera Bites
The Challenge: Create a new brand identity for a healthy cookie in an already saturated market
The Solve: Mera Bites needed a new structure for their healthy cookies and in the process wanted to rebrand as well. The cookies came in large clamshell packaging and now needed individual packaging for selling one cookie at a time. After doing a competitive audit, there were many different directions we could take their brand to both fit into the category and stand out on shelf.
We proposed 4 mood boards with different brand identity directions, giving the client options to choose how they want their new brand to feel. They chose to feature the ingredients on pack with a soft illustration style and colors found in nature to mimic the healthy ingredients and entice appetite appeal. We added a unique dome-shaped window to see the product through the pack that would become an ownable shape derived from the unique cookie shape. We also created a group of custom illustrations per flavor for the client to utilize outside of packaging.
- Competition/white space audit
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Brand identity
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Design strategy
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Mood boards
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Package engineering
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Illustration
- Color development