ALYSON KAYNE
DESIGN DIRECTOR
CHICAGO
THAYERS RENO
The Client: L'Oréal
The Challenge: How to take a brand renovation concept and execute it across multiple pack types
The Solve: The Thayers team had a concept of how their renovation should look, but it was not completely resolved or ready to be adapted to unique pack types. We took the concept and created adaptation rules to keep consistency from their core toners line to unique one-offs by workshopping messaging, typography, colors, spacing, etc. Our finished product for the client was a 35-page brand guidelines document to maintain consistency for all future products.
- Adaptation development
- Adaptation rules
- Brand guidelines
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Color development
- 3D renders